A jewellery shop typically runs billing and stock software at the counter, and keeps relationships in the owner's memory and a diary of phone numbers. NLCaller moves that diary into the salesperson's phone as a calling CRM. A family that bought a necklace for a daughter's engagement is saved as a paid client, with the piece recorded as a sale, so the next bangle purchase sits beside it as a separate record. Custom fields can hold ring size, preferred purity or the anniversary date, and a yearly repeating reminder rings a few days before that date so the salesperson calls with a greeting rather than a pitch. Custom orders get their own statuses, such as Design shared, In making and Ready, and a WhatsApp template can carry the design photo for approval. When a regular rings, the call screen shows their name from your own records and the last remark. Per salesperson, the yearly bill is ₹1,944, or ₹162 a month, with GST added, as of October 2026.
For Diwali or Akshaya Tritiya greetings to the whole client list, see how a bulk WhatsApp campaign works from the shop phone; the page on follow-up reminders explains the alarm settings in more depth.
