WhatsApp CRM

A WhatsApp CRM where every chat sits beside the customer's calls

NLCaller gives your team one WhatsApp CRM inbox inside the app, with each chat linked to that customer's calls, lead record and remarks.

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What is CRM for WhatsApp?

A CRM for WhatsApp is software that keeps a business's WhatsApp conversations together with the customer records they belong to, so nobody has to scroll through a colleague's personal phone to learn what was promised. NLCaller is a call management app that also replaces the phone's dialer, and its WhatsApp CRM is a live chat inbox inside that same app. Every chat shows the person's call history and lead details beside the messages, and a single tap turns an unknown sender into a lead. Agents can reply with text, photos, documents, video, audio, approved templates, quick-reply buttons or option lists, while read receipts record the exact minute a message was seen. Because conversations belong to the business account, they remain when an employee leaves. As of October 2026, one full NLCaller seat costs ₹1,944 per user for twelve months, which works out to ₹162 a month, with GST charged on top.

Templates, buttons and option lists are WhatsApp Business API features, so the inbox works best once you link an API provider of your choice; the WhatsApp Business API CRM page covers that connection. The calling side, with lead stages, remarks and follow-ups, is explained under telecalling CRM.

What does the WhatsApp CRM inbox include?

Live chat

Reply from the app with every message type

Answer enquiries without switching to another phone. Send a price list or a holiday itinerary as a document, a site photo, a short video or a voice note from the same window where the chat history lives.

  • Text, photos, documents, video and audio
  • Approved templates, with blanks filled in before sending
  • Quick-reply buttons and option lists for customers to tap

Context

The call history is open while you type

Call history and lead details sit beside each chat. Whoever replies can see that the customer spoke to a colleague yesterday and what that colleague noted down.

  • Unread and unreplied badges on waiting chats
  • Turn any chat into a lead with one tap

Ownership

Conversations belong to the company

When a salesperson resigns, their chats do not walk out with their handset. The history stays in the business account for whoever takes over the customer.

  • WhatsApp CRM history included in the account backup
  • Sign in on a new phone and the chats come back

Which WhatsApp CRM features matter for a sales team?

Each feature below is part of the same app your team uses to make and log calls.

NLCaller WhatsApp CRM features
FeatureWhat it doesBest for
Live chat inboxText, media, templates, buttons and option lists from inside NLCallerTeams answering enquiries all day
Read receipts with timeShows the exact time a customer opened your messageDeciding when to ring them
Unread and unreplied badgesMarks chats that are still waiting on your sideManagers checking for missed replies
Chat to leadSaves the sender as a lead in one tapFresh enquiries from ads, listings or the website
Contact segmentsFilters chat contacts by custom fields and tagsSending an offer only to the right group
Customer history screenCalls, chats, notes, reminders and lead fields in separate tabsPicking up a customer someone else started
Template syncImports the templates your provider approved, sorted by category and language, each with a previewBusinesses already on the API

How to integrate CRM with WhatsApp in NLCaller

Setting up the inbox takes a handful of choices, most of them made once.

  1. Link your API provider. Add the provider's details as a named profile. You can keep more than one and switch between them later.
  2. Pull in your templates. Sync the templates your provider has approved and check each live preview before your team uses it.
  3. Pick the default WhatsApp. Set which app, plain WhatsApp or WhatsApp Business, should open whenever a message is not sent in the background.
  4. Tag and segment contacts. Use custom fields and tags so a chat list can be narrowed to, say, everyone interested in one product.
  5. Let messages go out on their own. When you want texts to leave after calls or stage changes, add WhatsApp automation rules on top of the inbox.

Sample notes from teams that moved their chats into one inbox

  • “Earlier every salesperson's chats lived on their own mobile. Now when someone leaves, the conversations are still with us.”

    Owner, real estate agency, Pune

  • “Before I reply I can see we already spoke on the phone and what the remark says. Customers notice that we remember.”

    Sales executive, solar panel dealer, Jaipur

  • “The unreplied badge is the first thing I check each morning. It shows which enquiries nobody has answered yet.”

    Branch manager, coaching institute, Lucknow

Pricing

How much does NLCaller cost?

NLCaller costs ₹162 per user per month on yearly billing or ₹254 on the 3-month plan, plus GST. The Basic Dialer is free forever.

Basic Dialer

₹0free forever

No payment, no expiry

  • Calling
  • WhatsApp after every call
  • Call analytics on your phone
Get the free dialer

3 months

₹254per user per month + GST

Billed ₹762 per user every 3 months · $13 outside India

  • Every feature in the app
  • Leads, auto dialer, reminders and WhatsApp CRM
  • Team features, attendance and web dashboard
Start 3-day free trial

36% less per month

Yearly

₹162per user per month + GST

Billed ₹1,944 per user per year · $25 outside India

  • Every feature in the app
  • Leads, auto dialer, reminders and WhatsApp CRM
  • Team features, attendance and web dashboard
Start 3-day free trial

Prices per user. GST added for India. Outside India, prices are in US dollars per user per billing period. The free trial opens every paid feature for 3 days. Prices checked 3 October 2026.

When is NLCaller's WhatsApp CRM the wrong pick?

It is built around phone calls and leads. Look at other tools if:

  • You want a chatbot that holds conversations with customers on its own. NLCaller's inbox is for people replying, with templates and buttons to speed them up.
  • You expect API messages to cost nothing. Messages sent over the WhatsApp Business API are charged by the API provider you connect, not by NLCaller.
  • You need email or website chat in the same inbox. NLCaller handles phone calls and WhatsApp, not email.

Questions people ask

What is CRM for WhatsApp?

NLCaller is a call management app that doubles as a WhatsApp CRM: it keeps chats, calls and lead details for each customer on one screen, so whoever replies has the full story.

Is there a free CRM for WhatsApp?

There is no fee, now or later, for NLCaller's Basic Dialer, and it sends a WhatsApp after each call. Chat inbox, segments and template sync belong to the full app, open at no charge for a 3-day trial. Any message routed through an API provider is charged by that provider.

How to integrate CRM with WhatsApp?

In NLCaller you add your WhatsApp Business API provider as a profile, sync your approved templates and pick which WhatsApp app opens by default. Chats then appear in the inbox with each customer's calls and lead details beside them.

What is the best WhatsApp CRM for salespeople who phone their leads too?

For a team that sells over the phone and on WhatsApp, the best fit is NLCaller, because the chat inbox, the dialer, lead stages and follow-up reminders live in one app on each salesperson's phone.

Do chats stay with the company when a salesperson leaves?

Yes. Chats are kept in the business account and included in the backup, so the history is still there for the next person who handles that customer.

Is there a WhatsApp CRM without API?

Partly. Without an API, NLCaller can open WhatsApp or WhatsApp Business with a message ready to send. Background sending, template sync and replies with buttons need a WhatsApp Business API connection.

How this page was made: drafted with AI assistance from NLCaller's documented features, Google search research and dated public sources.

Bring your team's WhatsApp chats into one place

Ask for the app on WhatsApp and try the CRM inbox with your own leads; every feature is open for 3 days at no charge.

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