Sales CRM app

Sales CRM app built for the phone, not the office laptop

NLCaller puts your sales CRM inside the dialer, so salespeople update leads between calls on the phone instead of typing them up later.

3-day free trial · Basic Dialer free forever · Updated

What is a CRM mobile app?

A CRM mobile app holds customer and prospect records on a phone, so the person selling can read and change them wherever the conversation happens. NLCaller is a sales CRM app that goes one step further and becomes the handset's calling app, so the CRM is already open the moment a call starts. The call screen shows the lead's name, stage and latest note; when the call ends, an after-call sheet asks for the new stage, a remark and a follow-up time, and two taps save all three. For field staff, the visit's area name and coordinates are stamped into the remark by themselves, and a voice button fills in names and requirements without typing. Managers can look at the same data on a web dashboard. As of October 2026 a salesperson's seat is ₹162 a month when the year is paid upfront (₹1,944 plus GST), and a free 3-day trial covers every feature.

The phrase mobile CRM app often means a cut-down companion to a desktop system. Here the phone is the main tool, and the web side is for owners and managers who want a bigger screen over the same records. Teams whose day is mostly calling should also read about the CRM made for telecallers, which shares this app.

What does a salesperson do in the app during a working day?

Plan

Start with what is due

The reminders tab splits follow-ups into today, tomorrow, pending and completed. Today's list can be dialled as one session, call after call, and the follow-up reminders still go off on time after the phone has restarted.

  • Reschedule or record a spoken remark from the reminder itself
  • A chosen WhatsApp message can leave when a reminder goes off

On the call

The record opens over the call

While you talk, the whole customer story is one tap away: calls, WhatsApp messages, remarks, reminders and lead details, each in its own tab.

  • Products and the buyer's requirement attached to the lead
  • Status history shows every change, including ones made on the web

In the field

Visits leave a trail in the notes

Add a remark on a visit and NLCaller writes in the area name and coordinates for you. A custom GPS field can also hold a shop or site location for the next trip.

  • Voice typing for names and requirements
  • Form fields suggest values you entered before

Close

A won deal becomes a client record

Mark the sale and the lead moves to the Clients tab with its package, the amount paid and the balance still due. A WhatsApp message can go out automatically when the sale is saved.

  • Every sale kept as a separate record
  • Renewal alerts before a package runs out

Which sales CRM features matter most on a phone?

A phone CRM lives or dies on speed between calls. These are the parts salespeople touch most.

NLCaller sales CRM features on the phone
FeatureWhat it doesBest for
Lead-aware call screenShows name, stage and last remark, even when the phone is lockedSalespeople taking inbound enquiries
After-call sheetSaves the new stage, a remark and a follow-up in 2 tapsBusy sellers moving between meetings
Custom pipelineStages you create, recolour and reorder by draggingTeams with their own way of selling
One app-wide searchFinds calls, contacts, leads, remarks, reminders, clients, chats, products and packages, with full cards as resultsTracing a customer from a half-remembered detail
Dial from computerClick a number in Chrome and the phone places the callInside sales staff working at a desk
Backup and restoreCalls, leads, remarks, follow-ups and clients are stored in the account, so a replacement handset is restored by logging inTeams that change handsets
40+ languagesAn in-app language picker, with right-to-left supportTeams selling in regional languages

Which CRM is best for sales: phone-first or desktop-first?

The honest answer depends on where your deals actually happen.

  • Phone-first suits teams whose sales happen on calls and visits, such as insurance, property, admissions and local services. Details get entered at the moment they are heard.
  • Desktop-first suits teams that run long email threads, quotations and forecasts from a laptop all day.
  • Many Indian small teams fall in the first group. If every seller already carries an Android phone with a business SIM, a CRM inside the dialer means nothing extra to buy or carry.
  • When calling down long lists is the main job, pair the CRM with the auto dialer that comes in the same app.

What salespeople say about a CRM that opens with the call

  • “I used to update the CRM at night from memory. Now the sheet pops up when I cut the call and it is done right there.”

    Sales executive, real estate brokerage, Pune

  • “Our field team never opened the laptop software. They open this one because it is the phone they already dial from.”

    Branch manager, tractor dealership, Nashik

  • “When I visit a shop, the area goes into my note by itself, so my manager knows where I was without asking.”

    Field sales officer, FMCG distributor, Lucknow

Pricing

How much does NLCaller cost?

NLCaller costs ₹162 per user per month on yearly billing or ₹254 on the 3-month plan, plus GST. The Basic Dialer is free forever.

Basic Dialer

₹0free forever

No payment, no expiry

  • Calling
  • WhatsApp after every call
  • Call analytics on your phone
Get the free dialer

3 months

₹254per user per month + GST

Billed ₹762 per user every 3 months · $13 outside India

  • Every feature in the app
  • Leads, auto dialer, reminders and WhatsApp CRM
  • Team features, attendance and web dashboard
Start 3-day free trial

36% less per month

Yearly

₹162per user per month + GST

Billed ₹1,944 per user per year · $25 outside India

  • Every feature in the app
  • Leads, auto dialer, reminders and WhatsApp CRM
  • Team features, attendance and web dashboard
Start 3-day free trial

Prices per user. GST added for India. Outside India, prices are in US dollars per user per billing period. The free trial opens every paid feature for 3 days. Prices checked 3 October 2026.

When does a phone-based sales CRM fall short?

NLCaller covers leads, calls, follow-ups and clients. Pick another CRM if you need:

  • Deal forecasting or weighted pipeline values for board reports. NLCaller's revenue cards count sales already made, not forecasts.
  • Quotations, invoices or accounting from inside the CRM. None of these are built in.
  • Email marketing sequences to prospects. NLCaller follows up by call and WhatsApp only.

Questions people ask

What is the best mobile CRM app for a sales team that works on calls?

For a sales team whose work happens on phone calls, the best mobile CRM app is NLCaller, because it is also the phone's dialer: the lead record appears when a call rings and the update sheet appears when it ends.

What is a CRM used for in sales?

A CRM keeps track of every prospect and customer, what was said, what stage they are at and when to contact them next. In NLCaller that also includes call history, WhatsApp chats and the sales each client has made.

Is there a 100% free CRM?

NLCaller's free tier is a dialer rather than a CRM: calling, after-call WhatsApp and call analytics cost nothing for good. Lead records, pipelines, reminders and client tracking need a paid seat once the 3-day trial ends.

Is NLCaller a sales CRM or a dialer?

NLCaller is a dialer and sales CRM in one app that replaces the phone's calling screen on Android, so every call, note and follow-up lands on the right lead without switching apps.

Can managers see what their salespeople did?

Yes. Owners see each employee's calls, every lead's status history, and who reported for work, since attendance needs a live selfie taken inside the branch's geofence.

Does the sales CRM app run on iPhone?

Yes. Salespeople on iPhone get the same CRM; only reading the handset's call log is not possible there.

How this page was made: drafted with AI assistance from NLCaller's documented features, Google search research and dated public sources.

Run your next sales day from NLCaller

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