Lead management app

A lead management app that captures, calls and converts from your phone

NLCaller keeps every lead on your phone: where it came from, every call and remark, the next follow-up, and whether it became a paying client.

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3-day free trial · Basic Dialer free forever · Updated

What is lead management software?

Lead management software records each enquiry a business receives and tracks it until the person buys or drops out. NLCaller is a lead management app built around the phone call, because most Indian sales teams close their deals by talking rather than by email. A lead can be saved with nothing more than a mobile number, then tagged with where it came from, moved through statuses you name yourself, and given a follow-up that sounds like an alarm clock. When that lead calls back, the screen shows the name, current status and the last remark before you pick up. Leads arrive from Google Sheets, any REST API, Excel or CSV files, or straight from a call or a WhatsApp chat. Once someone pays, one tap turns the lead into a client with the sale recorded. As of October 2026 a seat costs ₹1,944 for a full year (₹162 a month) plus GST, and the 3-day trial opens every feature.

If you are comparing lead management software for India, look at which sources it understands. Enquiries from IndiaMART, JustDial, Facebook, Instagram, walk-ins and referrals each get their own tag, so an owner can see which channel brings buyers and which only brings calls. Teams that also want calling queues and shared call logs get them in the same app through the telecalling CRM side.

What does the app do with a lead from first call to sale?

Capture

Every enquiry lands in one list

Google Sheet and REST API sources are checked in the background on a schedule, so new rows become leads without anyone copying them across. A file shared from WhatsApp, mail or the browser opens straight in the import screen.

  • Source columns mapped to built-in and custom fields
  • Repeated numbers dropped and country codes sorted during import
  • Skipped rows listed with the exact reason they were skipped

Call

The lead's story is on screen when it rings

Incoming and outgoing calls show the lead's status and latest remark across the full screen, even over the lock screen, and the complete record opens mid-call if you need more.

  • A remark saved today appears again on the next call
  • Speak a name or requirement instead of typing it
  • Products and the customer's requirement kept on the lead

Follow up

Next steps that ring like an alarm

Choose 15 minutes, tomorrow, a week or a custom time. The reminder still fires on a locked or restarted phone, and you can call back or reschedule from it, or hand all of today's due list to the auto dialer.

  • Repeats daily, weekly, monthly or on a gap you choose, until a date you set
  • An optional WhatsApp message goes out when the reminder fires

Convert

Paid clients move to their own tab

One tap turns a lead into a paid client. Each sale keeps its own record with the paid and due amounts, so repeat buyers and second packages never blur together.

  • Revenue cards for today, the week, the month and the year
  • Renewal reminders ahead of a package's expiry

Which lead features fit which kind of team?

The parts of NLCaller that do the lead work, and who leans on each one most.

NLCaller lead management features
FeatureWhat it doesBest for
Source tagsLabels a lead with its origin, from IndiaMART and JustDial to Walk-in, Referral or a tag you inventOwners deciding which channel deserves more spend
Your own status pipelineStatuses you create, rename, recolour and drag into your own orderBusinesses whose stages do not match a ready template
Custom fields with GPSExtra fields on each lead, one of which can store a map locationField sales and site visits
Shared lead filterNarrows leads by owner, stage, source, tag, product, list, a custom field value or what falls due todayManagers planning who calls whom today
Assignment and transferGives each member a pending queue and keeps a record when a lead changes handsTeams of two or more callers
Lost leads listGathers leads that did not convert so they can be tried againWin-back drives after a new offer
CSV exportDownloads whichever leads match the filter currently appliedReviews in Excel or Google Sheets

Which Indian lead sources can feed the app?

Most small teams juggle five or six channels. Here is how each one reaches NLCaller.

  • IndiaMART and JustDial enquiries: route them into a Google Sheet or REST API source, or import the file you download, then tag them so they stay separate.
  • Facebook and Instagram lead forms: send the responses to a sheet, and NLCaller picks up fresh rows on its background schedule.
  • Website forms: a REST API source works, and the Web CRM's custom webhook can share new leads round-robin across your callers.
  • Walk-ins and referrals: save the number from the call log or keypad, choose the tag, and dictate the name if your hands are full.
  • WhatsApp enquiries: any conversation in the WhatsApp CRM inbox becomes a lead with one tap.

What owners say after moving leads off paper and sheets

  • “Our IndiaMART enquiries used to wait in an inbox for a day. Now they show up in the app as leads and someone has called before lunch.”

    Proprietor, packaging supplier, Ludhiana

  • “I can see which leads my field staff actually visited, because the area name sits right inside the remark.”

    Owner, solar installation firm, Jaipur

  • “The status colours are ours, not somebody else's template. New joiners understood the pipeline on their first morning.”

    Sales manager, coaching institute, Kota

Pricing

How much does NLCaller cost?

NLCaller costs ₹162 per user per month on yearly billing or ₹254 on the 3-month plan, plus GST. The Basic Dialer is free forever.

Basic Dialer

₹0free forever

No payment, no expiry

  • Calling
  • WhatsApp after every call
  • Call analytics on your phone
Get the free dialer

3 months

₹254per user per month + GST

Billed ₹762 per user every 3 months · $13 outside India

  • Every feature in the app
  • Leads, auto dialer, reminders and WhatsApp CRM
  • Team features, attendance and web dashboard
Start 3-day free trial

36% less per month

Yearly

₹162per user per month + GST

Billed ₹1,944 per user per year · $25 outside India

  • Every feature in the app
  • Leads, auto dialer, reminders and WhatsApp CRM
  • Team features, attendance and web dashboard
Start 3-day free trial

Prices per user. GST added for India. Outside India, prices are in US dollars per user per billing period. The free trial opens every paid feature for 3 days. Prices checked 3 October 2026.

When should you pick a different lead tool?

NLCaller is built for leads you speak to on the phone or on WhatsApp. Choose something else if:

  • Most of your leads are nurtured through email newsletters. NLCaller has no email marketing.
  • Every lead needs a quotation, invoice or accounting entry linked to it. None of these are part of the app.
  • Your enquiries come in through tracking numbers or an IVR menu. NLCaller calls from the SIM in the phone and does not supply virtual numbers.

Questions people ask

What is the best lead management app for a small team that sells by phone?

For a small team that sells over calls, the best lead management app is NLCaller. The call screen, the remark, the status change and the next follow-up all happen inside the phone's dialer, so nothing has to be typed up later.

What is the best free software for lead management?

Nothing in NLCaller's Basic Dialer ever expires: you get calling, an automatic WhatsApp once each call ends, and call analytics at no cost. Lead records, statuses, reminders and team queues need a paid seat, and all of them can be tried free for 3 days first.

Which CRM handles lead management well?

NLCaller is a telecalling CRM that treats every caller as a possible lead. You can save a lead with only a mobile number, tag its source, move it through your own statuses and convert it to a paid client when it buys.

Can I manage IndiaMART and JustDial leads in the app?

Yes. Both are built-in source tags. Bring the enquiries in through a Google Sheet or REST API source that NLCaller checks on a schedule, or import the downloaded file, and each lead keeps its tag.

Does the lead management app work on iPhone?

It does. Apple phones get the full lead toolkit; the one thing missing there is access to the handset's call log. On Android, NLCaller also replaces the default dialer so calls and leads live in one place.

Can several people work the same set of leads?

Yes. Assign leads to team members so each person has a pending queue, transfer a lead with its history kept, while the owner keeps an eye on the calls each employee makes.

How this page was made: drafted with AI assistance from NLCaller's documented features, Google search research and dated public sources.

Put your next enquiry into NLCaller

Ask for the app on WhatsApp, import one lead list and run it through the 3-day trial with every feature switched on.

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