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CRM for small business in India
A phone-first CRM for small business India: cost, free plan, setup
NLCaller gives Indian small businesses a CRM on the phone they already use, with a free dialer forever and paid CRM seats from ₹162 monthly.
10:425G ▮▮▮
Team today · Owner view
- Anita64
- Vikas53
- Farhan43
- Meera30
- Rohit25
- Kavya18
Calls today
- Assigned120
- Pending38
- Done82
Attendance
Anita checked in 9:56 · selfie verified · inside office radius
Vikas checked in 10:22 · after the 10:15 late cut-off
What is the best CRM for small businesses in India?
The best CRM for a small business in India is usually the one the staff will actually open, and for teams that sell over phone calls that means a CRM living inside the phone. NLCaller, built by Nishita Solutions in Bhubaneswar, is a call management app that joins the phone's dialer, a lead CRM, follow-up alarms and WhatsApp automation for Android and iPhone. Nobody needs to build forms or rent a server first: import an Excel sheet, name your sales stages, and start calling on the SIM you already pay for. The Basic Dialer stays free with no expiry and covers calling, an automatic WhatsApp after each call, and call analytics. CRM seats, checked in October 2026, cost ₹1,944 per user for twelve months or ₹762 per user for three months, with GST added on top. Buyers outside India pay $25 a year or $13 a quarter.
If you searched for a free CRM for small business in India, be clear about what free covers here: the dialer, after-call WhatsApp and the analytics have no end date, while leads, reminders and team tools need a seat after the trial. The sales CRM on the phone page shows a salesperson's day in more detail.
What does a small business get free, and what is paid?
A plain split of the app by plan, so you know what the free start includes.
| Feature | What it does | Best for | Plan |
|---|---|---|---|
| Dialer | Works as the phone's calling app, with calls, contacts and history as before | Every owner and caller | Free |
| WhatsApp after every call | Sends a WhatsApp message by itself once a call ends | Shops and clinics that miss calls at the counter | Free |
| Call analytics | Rings, lost leads and monthly trends for calls on the phone | Owners checking how many callers they reach | Free |
| Leads and pipeline | Lead records, source tags, your own statuses and custom fields | Any business tracking enquiries | Paid seat |
| Follow-up reminders | Alarms tied to a lead, with an optional WhatsApp attached | Service businesses with callbacks to keep | Paid seat |
| Auto dialer and assignment | Rings through a list hands-free and gives each person a queue | Teams with two or more callers | Paid seat |
| Paid clients and renewals | Sales, balances due, revenue cards and renewal reminders | Businesses selling packages or subscriptions | Paid seat |
Every paid feature can be used free for 3 days before you buy a seat.
How does NLCaller compare with other Indian calling CRMs?
We read every price below on the makers' own pricing pages on 3 October 2026. For Indian buyers NLCaller is the dearest of the five, by a rupee to three rupees per user per month. Two things set it apart: an app for iPhone users, which two rivals openly lack and one does not mention, and a dialer that stays free for good, which two of the four do not list on their sites. Owners who mostly want a CRM for telecalling should weigh those points against the small price gap.
| NLCaller | RMDialer | Telodial | Dialmio | Telecalling Software | |
|---|---|---|---|---|---|
| Yearly price, per user per month | ₹162 + GST | ₹159 + tax | ₹159 + tax | ₹159 + tax | ₹161 + GST |
| 3-month price, per user per month | ₹254 + GST | ₹249 + tax | ₹249 + tax | ₹249 + tax | ₹251 + GST |
| Outside India, yearly | $25 per user | $29 per user | Not stated | Not stated | $29 per user |
| Free-forever plan | Yes: calling, after-call WhatsApp, call analytics | Yes: dialer, contacts, call log, caller ID, spam screening, analytics | Not stated (3-day trial) | Not stated (3-day trial) | Yes: list dialing, filters, call analysis, after-call WhatsApp |
| Free trial | 3 days | 3 days | 3 days | 3 days | 3 days |
| iPhone app | Yes, every feature except the phone's call log | Yes | No | Not stated | No |
| Web dashboard | Yes | Yes | Yes | Yes | Yes |
| Calls on your own SIM | Yes | Yes | Yes | Yes | Yes |
Facts from each company's own website, checked 3 October 2026. "Not stated" means the company does not publish it. Prices per user, before tax.
How does a small business set up NLCaller?
Most of the work is bringing in the list you already keep.
- Request NLCaller. Send a WhatsApp to +91 80184 88788; the install comes back to you in that same chat.
- Make it the phone's dialer. On Android, guided setup asks for the dialer role, notifications and alarms; our guide to switching the default dialer shows each screen. Calls, contacts and history carry on as before, and our look at the best app to manage contacts explains what a business phone book needs beyond names.
- Bring in what you already have. Load the Excel or CSV file you keep today, or connect a Google Sheet that NLCaller re-reads on a schedule. Repeated numbers are thrown out while it loads.
- Name your stages. Create statuses that match how you sell, for example New, Visited, Demo given, Won, and give each a colour.
- Add the team. Assign leads so each person gets a pending queue, and set attendance rules per branch if staff report to an office.
What small business owners say about starting with NLCaller
“We began on the free dialer only for the WhatsApp after calls. When enquiries grew, the same phones moved to the paid CRM.”
Owner, bakery and catering service, Guwahati
“Setting it up meant importing my old Excel sheet and naming our stages. My staff were calling the same afternoon.”
Proprietor, travel agency, Udaipur
“My staff are more comfortable in their own language, and the app lets each of them pick it.”
Partner, interior design studio, Surat
Pricing
How much does NLCaller cost?
NLCaller costs ₹162 per user per month on yearly billing or ₹254 on the 3-month plan, plus GST. The Basic Dialer is free forever.
3 months
₹254per user per month + GST
Billed ₹762 per user every 3 months · $13 outside India
- Every feature in the app
- Leads, auto dialer, reminders and WhatsApp CRM
- Team features, attendance and web dashboard
36% less per month
Yearly
₹162per user per month + GST
Billed ₹1,944 per user per year · $25 outside India
- Every feature in the app
- Leads, auto dialer, reminders and WhatsApp CRM
- Team features, attendance and web dashboard
Prices per user. GST added for India. Outside India, prices are in US dollars per user per billing period. The free trial opens every paid feature for 3 days. Prices checked 3 October 2026.
When should a small business choose a different CRM?
NLCaller suits businesses that sell by phone and WhatsApp. It is the wrong pick if:
- You need invoicing, GST billing or accounting in the same tool. NLCaller records paid and due amounts but does not raise invoices.
- Your marketing runs on email campaigns. There is no email marketing in the app.
- You want quotations or sales forecasts generated from the CRM.
Questions people ask
What is the best CRM for a small business in India that sells over the phone?
For a small Indian business whose sales happen on calls and WhatsApp, the best CRM is NLCaller: it runs inside the phone's dialer, so staff record leads and follow-ups during their normal calling day instead of on a separate system.
Is there a free CRM for small businesses?
Partly. NLCaller's Basic Dialer never expires and gives you calling, a WhatsApp sent when each call finishes, and the analytics rings. The CRM part (leads, statuses, reminders, clients and team tools) is paid, with a 3-day trial of all of it.
How much does a CRM cost for a small business in India?
NLCaller charges ₹1,944 per user for a year, which is ₹162 a month, or ₹762 per user for three months, which is ₹254 a month. GST is extra. Outside India it is $25 a year or $13 for three months.
Who makes NLCaller, and what kind of software is it?
NLCaller is a CRM for small sales teams that sits inside the phone's dialer, adding lead tracking, reminder alarms, list dialling and automatic WhatsApp messages to ordinary calls. It is made by Nishita Solutions in Bhubaneswar, Odisha.
Do I need a computer to use this CRM?
No. Everything runs on the phone. A web dashboard is there for owners and managers who prefer a bigger screen, and staff at a desk can click a number in Chrome to make their phone dial it.
Which CRM works for a small team with both Android and iPhone users?
NLCaller has apps for both. Android users also get it as the phone's dialer; iPhone users get every feature apart from reading the phone's call log.
Related pages
How this page was made: drafted with AI assistance from NLCaller's documented features, Google search research and dated public sources.
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