WhatsApp automation

WhatsApp automation that fires on calls, status changes, sales and reminders

NLCaller sends WhatsApp messages on its own when a call ends, a lead changes stage, a sale closes or a reminder rings, within your limits.

3-day free trial · Basic Dialer free forever · Updated

How can I automate my WhatsApp?

WhatsApp automation means a message leaves your business number because something happened, not because someone remembered to type it. NLCaller ties these triggers to the phone's own calling. There is a separate text for missed, outgoing and incoming calls, a text for every lead status including the ones you invent, a text when a sale is recorded and another when a follow-up reminder fires. For each trigger you decide how it travels: silently over a linked WhatsApp Business API account, or by opening WhatsApp with a pre-typed message that the caller just has to send. Quiet hours, a cooldown per number, an ask-first mode and an excluded list keep the app from over-messaging anyone. The after-call message is included even in the free Basic Dialer. The full app costs ₹254 a month per user on the quarterly plan, billed as ₹762, or ₹162 a month on yearly billing, both before GST and as listed in October 2026.

Two triggers get pages of their own: the WhatsApp message after a call, with its three call types, and the message that rides along with a follow-up reminder when the alarm goes off.

Which WhatsApp automation triggers does NLCaller have?

Every trigger has its own message and its own send mode.

NLCaller automatic WhatsApp triggers
FeatureWhat it doesBest for
Missed call messageGoes out when nobody could pick upShops and offices with a busy line
Outgoing call messageFollows a call you placed with the details discussedTelecallers sharing brochures or rates
Incoming call messageThanks a caller or sets out the next stepEnquiry numbers printed on ads and listings
Status change messageOne message per lead stage, custom stages includedSending directions when a lead reaches Site visit booked
Sale messageFires when a lead becomes a paid clientWelcome notes and payment confirmations
Reminder messageDefault text, approved template or your own words, sent as the alarm ringsAppointment and renewal nudges

What stops automatic WhatsApp from going too far?

Timing

Quiet hours and a cooldown for each number

Set the hours when automatic messages should hold back, and a cooldown so the same person is not messaged again and again in a short span.

  • Quiet hours for nights and holidays
  • Per-number cooldown between automatic messages
  • Ask-before-send mode for a final check

Exclusions

Family and staff numbers stay out

Excluded contacts never receive automatic messages. Numbers on the excluded list are also left out of backup, so personal calls stay personal.

  • Excluded numbers skip every automation
  • Also kept out of the account backup

Send mode

Background or one tap, chosen per trigger

A missed-call note can go in the background while a status message waits for the caller to glance at it first. Each trigger keeps its own setting.

  • Background sending through the WhatsApp Business API
  • Opens WhatsApp or WhatsApp Business with the text ready

Audit trail

A record of every automatic message

Each message is listed as sent, skipped or failed, together with the reason, so a message that never arrived always has an explanation.

  • Spot a failed send and follow up by hand
  • See why a number was skipped

How do you set up WhatsApp automation in NLCaller?

Start with one trigger, watch it for a day, then add the rest.

  1. Install and sign in. We send the NLCaller call management app on WhatsApp; after sign-in, guided setup asks for the dialer role and notifications.
  2. Write the call messages. Draft one text for missed calls, one for outgoing and one for incoming. Keep each short and say who you are.
  3. Decide how each one is sent. Pick background sending if you have linked a provider through the WhatsApp Business API CRM setup, or open-in-WhatsApp if you have not.
  4. Add stage, sale and reminder texts. Give the stages that matter a message each, then a thank-you for sales and a nudge for reminders.
  5. Set the guard rails. Turn on quiet hours and a cooldown, and add staff and family to the excluded list before the first busy day.

Sample comments on letting WhatsApp messages go out by themselves

  • “Moving a lead to Site visit booked sends the address and location straight away. I used to forget it half the time.”

    Sales manager, real estate developer, Nagpur

  • “We set quiet hours after our first week. Nobody gets a message from us late at night any more.”

    Owner, dental clinic, Kochi

  • “The history shows why a message was skipped, usually the cooldown. That ended a lot of confusion in the team.”

    Operations head, travel agency, Ahmedabad

Pricing

How much does NLCaller cost?

NLCaller costs ₹162 per user per month on yearly billing or ₹254 on the 3-month plan, plus GST. The Basic Dialer is free forever.

Basic Dialer

₹0free forever

No payment, no expiry

  • Calling
  • WhatsApp after every call
  • Call analytics on your phone
Get the free dialer

3 months

₹254per user per month + GST

Billed ₹762 per user every 3 months · $13 outside India

  • Every feature in the app
  • Leads, auto dialer, reminders and WhatsApp CRM
  • Team features, attendance and web dashboard
Start 3-day free trial

36% less per month

Yearly

₹162per user per month + GST

Billed ₹1,944 per user per year · $25 outside India

  • Every feature in the app
  • Leads, auto dialer, reminders and WhatsApp CRM
  • Team features, attendance and web dashboard
Start 3-day free trial

Prices per user. GST added for India. Outside India, prices are in US dollars per user per billing period. The free trial opens every paid feature for 3 days. Prices checked 3 October 2026.

When is NLCaller's WhatsApp automation not enough?

It reacts to calls, lead stages, sales and reminders. Choose something else if:

  • You want an AI chatbot to hold conversations for you. NLCaller sends messages when events happen; it does not chat back on its own.
  • You want hands-free background sending without any API account. That route runs through a WhatsApp Business API provider, who bills you for the messages; if you have none, the app fills the text into WhatsApp and waits for your tap.
  • You plan to message people who never agreed to hear from you. Automatic sends still fall under WhatsApp's own policies, and NLCaller cannot stop WhatsApp restricting a number that breaks them.

Questions people ask

Can I set automated messages on WhatsApp?

Yes. NLCaller is a dialer and sales CRM app that fires WhatsApp messages by itself after missed, outgoing and incoming calls, when a lead changes status, when a sale is recorded and when a reminder fires.

Is WhatsApp automation free?

Partly. NLCaller's free Basic Dialer includes the WhatsApp message after every call. The full app with every trigger costs ₹162 per user per month on yearly billing, GST extra, after a 3-day free trial. Messages sent silently over the API cost whatever your provider charges.

How can I send 1000 messages in WhatsApp in one click?

That is bulk sending rather than automation. NLCaller's bulk tool either walks through the list on your own handset or hands it to the server as an API campaign. Send only to people who opted in, follow WhatsApp's policies, and note that no app can promise a number will never be restricted.

What is the best WhatsApp automation tool for a business that runs on phone calls?

For a business where most sales start with a call, the best choice is NLCaller, because its triggers come from the calls, lead stages, sales and reminders already in the app.

Will automatic messages go out at night?

Not if you set quiet hours. You can also add a per-number cooldown, switch on ask-before-send, or exclude contacts entirely.

How do I know an automatic message actually went?

Open the message history, where each automatic send shows its outcome (sent, skipped or failed) and why.

How this page was made: drafted with AI assistance from NLCaller's documented features, Google search research and dated public sources.

Switch on your first automatic WhatsApp

Start with the missed-call message on the free Basic Dialer, or open every trigger with a 3-day trial at no cost.

Get the app on WhatsApp