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WhatsApp drip campaign
A WhatsApp drip campaign that steps aside when your team takes over
NLCaller turns a WhatsApp drip campaign into a day-by-day follow-up series, which stops by itself once someone from your team takes over.
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What is a WhatsApp drip campaign?
A WhatsApp drip campaign is a planned run of messages that reaches a lead over several days instead of arriving as a single blast. NLCaller, a phone-based app that combines the dialer with a sales CRM, calls this a follow-up series: you lay out what should go on each day of the timeline, and the series then handles every send. Its defining rule is that the series stops once a person takes over, so an enquiry that is now in a real conversation with your salesperson does not keep receiving scripted nudges. That suits phone-led selling, where the strongest follow-up is usually a call and automation should only fill the quiet days between conversations. The series works alongside NLCaller's other triggers for calls, stage changes and reminders. Seats for the full app cost ₹254 per user each month on the three-month plan, billed at ₹762, before GST, as of October 2026.
Timing and cadence matter more than the tool, and how to follow up with leads covers that for phone-led teams. For the single-event triggers that sit beside a series, see WhatsApp automation.
Which parts of NLCaller support a drip campaign?
The series does the dripping; the rest of the app keeps it in check.
| Feature | What it does | Best for |
|---|---|---|
| Follow-up series | Sends a day-by-day timeline of WhatsApp messages | Enquiries that are not ready to buy yet |
| Stop on takeover | Ends the series once a person takes over | Keeping scripted texts out of live conversations |
| Approved templates | Synced with category, language and a live preview | Series sent in the background through an API |
| Reminder with WhatsApp | Rings for the salesperson and can send a message when it fires | Putting calls between the messages |
| Automatic message history | Shows whether each message went, was skipped or failed, and why | Confirming the timeline actually ran |
| Excluded contacts | Keeps chosen numbers out of all automation | Staff, family and existing partners |
How do you plan a WhatsApp drip campaign?
Write the series around the questions buyers ask, not around your offers.
- Pick one audience. A series for fresh enquiries reads differently from one for people who went quiet after a quote. Build one per situation.
- Sketch the days. Decide which day each message lands on and give every message one job: thank, inform, answer a doubt or invite a call.
- Use templates where needed. If the series is meant to send unattended over the API, write it with approved templates. Your API provider charges for each message.
- Schedule calls in the gaps. Set follow-up reminders so a salesperson rings between messages. A WhatsApp text can go out when the reminder fires.
- Let people take over. Once a salesperson takes the conversation, the series stops, and the rest is human.
- Read the history. Check which messages were sent, skipped or failed, and rewrite any day that keeps failing.
What could a five-message series look like?
A worked example for a home tutoring service in Bengaluru, not a customer record.
- Day 1: thank the parent for the enquiry, say who will call and share the subjects covered.
- Day 2: answer the question parents ask most, such as how tutors are matched.
- Day 4: send a short note on how a trial class works.
- Day 7: ask whether a call this week would help, and offer two time slots.
- Day 10: a polite last message saying you will not write again unless they reply. Most replies come from the calls in between, which is why a telecalling CRM and a series belong together.
Sample remarks on follow-up series that hand over to a person
“Most enquiries are not ready on the first day. The series keeps us in touch until they are, and then a counsellor takes it from there.”
Counsellor, study abroad consultancy, Kolkata
“I like that it stops once I take the chat. Nobody gets a scripted message in the middle of a real talk with me.”
Relationship manager, home loan agency, Thane
“We pair each message with a call reminder. WhatsApp keeps the lead warm, the call does the selling.”
Owner, modular kitchen studio, Ludhiana
Pricing
How much does NLCaller cost?
NLCaller costs ₹162 per user per month on yearly billing or ₹254 on the 3-month plan, plus GST. The Basic Dialer is free forever.
3 months
₹254per user per month + GST
Billed ₹762 per user every 3 months · $13 outside India
- Every feature in the app
- Leads, auto dialer, reminders and WhatsApp CRM
- Team features, attendance and web dashboard
36% less per month
Yearly
₹162per user per month + GST
Billed ₹1,944 per user per year · $25 outside India
- Every feature in the app
- Leads, auto dialer, reminders and WhatsApp CRM
- Team features, attendance and web dashboard
Prices per user. GST added for India. Outside India, prices are in US dollars per user per billing period. The free trial opens every paid feature for 3 days. Prices checked 3 October 2026.
When does NLCaller's follow-up series not fit?
It is a simple day-by-day timeline. Look at other tools if:
- You want branching flows that change path by button choice or keyword. NLCaller's series follows a timeline; it is not a decision-tree bot.
- You plan to drip messages to people who never opted in. WhatsApp's own policies still apply, and NLCaller cannot promise a number will not be restricted.
- You expect background delivery at no cost. Messages sent through the WhatsApp Business API are billed by the provider you connect.
Questions people ask
How to do a WhatsApp campaign?
Choose one audience who agreed to hear from you, write a few short messages with one purpose each, test them on your own number, then send. In NLCaller, a campaign can be a one-time bulk send or a day-by-day follow-up series.
How to send 1000 messages at once in WhatsApp?
That is a bulk send, not a drip. For it, NLCaller's bulk sender works through the list from your handset, or from its server via an API provider, split into batches of 240. Only message people who opted in.
What is the best WhatsApp drip campaign tool for leads that also get phone calls?
For leads you also call, the best fit is NLCaller, because its follow-up series runs next to the dialer, reminders and lead stages, and stops once a salesperson takes over.
What happens to the series when a salesperson starts chatting?
NLCaller is a call management app that stops the follow-up series once a person takes over, so the customer does not get automated messages during a live conversation.
Does a drip campaign cost extra per message?
NLCaller charges per user, not per message. If the series sends in the background through a WhatsApp Business API provider, that provider bills each message.
What is the best WhatsApp marketing campaign for sales leads?
Usually a short, useful series to people who asked about you, with a phone call planned between messages. Long promotional blasts to cold lists tend to get reported.
Related pages
How this page was made: drafted with AI assistance from NLCaller's documented features, Google search research and dated public sources.
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