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WhatsApp Business API CRM
A WhatsApp Business API CRM that works with the provider you choose
NLCaller connects to any WhatsApp Business API provider you pick, syncs your approved templates and sends messages in the background from calls and leads.
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- On status: Quote sent
- Quiet hours 21:00–09:00
Hi Priya, sorry we missed your call. Our price list is attached; reply here or call us back anytime.
Thanks. Please share the delivery time for 50 units.
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Does WhatsApp Business have an API, and how does a CRM use it?
Yes. Alongside its phone apps, WhatsApp offers a Business API that lets software send and receive messages for a business number, and most companies reach it through a provider. NLCaller, a calling and CRM app made by Nishita Solutions in Bhubaneswar, connects to the provider you pick. You plug in whichever provider you already use, save it as a named profile, and swap profiles when you need to. Once linked, the app pulls in your approved templates with their category, language and a live preview, lets you complete template blanks before sending, and can deliver after-call, status, sale and reminder messages in the background without the caller touching the screen. Server-side bulk campaigns travel over the same connection. Your provider invoices you for the messages themselves. NLCaller's own seat is priced separately at ₹162 per user a month on annual billing, which is ₹1,944 a year, as of October 2026, with GST extra.
With the API in place, chats arrive in the WhatsApp CRM inbox beside each customer's calls, and campaigns can go out through the bulk WhatsApp sender with a report for every recipient.
What can you do once an API provider is connected?
These features depend on, or work best with, a WhatsApp Business API link.
| Feature | What it does | Best for |
|---|---|---|
| Named provider profiles | Save more than one provider and switch between them | Changing providers without redoing your setup |
| Template sync | Brings in approved templates with category, language and preview | Keeping the whole team on approved wording |
| Fill template blanks | Lets you complete placeholders before a message leaves | Quotes, dates and booking details |
| Background send mode | Delivers a trigger's message with no tap from the caller | After-call and status messages on busy days |
| Server campaigns | Runs bulk sends from the server through your provider | Large lists of people who opted in |
| Campaign reports | Sent, delivered, read, replied and failed for each recipient | Measuring how a broadcast landed |
| Third-party CRM push | Pushes call and CRM data to another CRM's API | Companies with a head-office CRM already in place |
How do you connect a WhatsApp API provider to NLCaller?
The account with the provider is yours; NLCaller only needs the connection details.
- Open an account with a provider. Choose any WhatsApp Business API provider and get your number approved with them. Their pricing applies to every message.
- Add it as a profile. Enter the provider's details in NLCaller under a name your team will recognise, such as the brand or branch it serves.
- Sync templates. Pull in the approved templates and read through each live preview, checking language and category.
- Set the send mode per trigger. Switch the triggers that should run unattended to background sending; leave the rest on open-in-WhatsApp.
- Test before a campaign. Send a draft to one number, then launch the campaign and watch the history for anything skipped or failed.
Do you need the API at all?
Not for everything. Here is what works with and without it.
- Without an API: the app hands you a ready-typed message inside your chosen WhatsApp app, after calls, on stage changes and for bulk sends worked through from your own handset.
- With an API: those same messages can go in the background, campaigns run from the server and approved templates sync into the app.
- Either way, the safety settings (quiet hours, a cooldown for each number, asking before every send, excluded contacts) cover automatic messages.
- Comparing every route, including the WhatsApp Business app's own tools, is covered in how to automate WhatsApp messages, and a WhatsApp CRM shortlist for India weighs API inbox tools against calling apps.
- Lead stages, remarks and follow-ups stay in the telecalling CRM part of the app whichever route you pick.
Sample views from businesses that plugged in their own API provider
“We already had an API account. Adding it as a profile was quick, and our templates showed up with previews.”
IT administrator, diagnostics lab, Hyderabad
“Stage messages now go in the background. Our callers no longer stop to send them by hand.”
Sales coordinator, car dealership, Raipur
“When we moved to another provider we only switched the profile. Nothing else in our setup had to change.”
Director, education consultancy, Chandigarh
Pricing
How much does NLCaller cost?
NLCaller costs ₹162 per user per month on yearly billing or ₹254 on the 3-month plan, plus GST. The Basic Dialer is free forever.
3 months
₹254per user per month + GST
Billed ₹762 per user every 3 months · $13 outside India
- Every feature in the app
- Leads, auto dialer, reminders and WhatsApp CRM
- Team features, attendance and web dashboard
36% less per month
Yearly
₹162per user per month + GST
Billed ₹1,944 per user per year · $25 outside India
- Every feature in the app
- Leads, auto dialer, reminders and WhatsApp CRM
- Team features, attendance and web dashboard
Prices per user. GST added for India. Outside India, prices are in US dollars per user per billing period. The free trial opens every paid feature for 3 days. Prices checked 3 October 2026.
When is NLCaller the wrong WhatsApp Business API CRM?
It connects to a provider; it is not one. Consider other options if:
- You want NLCaller to supply the API number and handle WhatsApp billing for you. You sign up with a provider yourself, and that provider charges for the messages.
- You need a visual chatbot builder with branching flows. NLCaller sends messages on triggers and from people, and does not build bots.
- Your team works only at desks and wants a web-only shared inbox. NLCaller is a phone app first, with a web dashboard for owners and managers.
Questions people ask
Is WhatsApp Business API free?
NLCaller does not set or collect API message charges. The provider you connect bills them under its own pricing, so check that with the provider before you start.
Is there a free WhatsApp Business CRM available?
You pay nothing for NLCaller's Basic Dialer, which handles calling, sends a WhatsApp when each call ends and shows call analytics. The CRM inbox, template sync and campaigns come with the full app, which has a 3-day free trial.
Does WhatsApp Business have an API?
Yes. WhatsApp offers a Business API for software to send and receive messages, usually accessed through a provider. NLCaller connects to any provider you choose.
How do I send 10,000 messages on WhatsApp?
Use a server campaign through your API provider, sent only to people who opted in. Large sends also depend on your provider and on WhatsApp's own policies for your number, which NLCaller does not control.
What is the best WhatsApp Business API CRM for a team that sells by phone?
For a team whose deals start on calls, the best fit is NLCaller, because API messages fire from the same calls, lead stages, sales and reminders the team already works with, using any provider.
Can I change my WhatsApp API provider later?
Yes. NLCaller is a phone CRM app that keeps each provider as a named profile, so you can add a new one and switch to it.
Related pages
How this page was made: drafted with AI assistance from NLCaller's documented features, Google search research and dated public sources.
Link your API provider and test a template
Ask for the app on WhatsApp, add your provider profile and send a test while the 3-day trial is running.
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