In a micro or small enterprise the owner is usually the sales head, the collections desk and the staff supervisor at once, and most of that work happens on one mobile. NLCaller is a phone CRM for MSME owners that folds those jobs into the dialer they already carry. A buyer's call shows their name, last order note and current stage on screen; after hanging up, the owner logs what was agreed and sets a callback in two taps. Enquiries from IndiaMART, JustDial or walk-ins carry a source tag. Each order is saved as a sale with the amount received and the balance still owed, so pending money is never just a memory. Factory or shop staff mark attendance with a live selfie inside the premises' geofence. The dialer itself stays free for good. As of October 2026, the complete CRM is billed per person: ₹762 covers a quarter, ₹1,944 covers a year, GST is charged separately, and the owner can test all of it for three days before deciding.
Units that mainly make goods may prefer the manufacturing sales desk version, and buy-and-sell businesses the set-up for traders. Owner-run service businesses have closer matches too, such as the CRM for solar installers and the CRM for gyms.
