Basic Dialer
₹0free forever
No payment, no expiry
- Calling
- WhatsApp after every call
- Call analytics on your phone
IndiaMART lead management
IndiaMART lead management that gets every buyer enquiry called back fast
With NLCaller, every IndiaMART enquiry becomes a tagged lead you can call, note, follow up and convert, all from the phone your team already carries.
10:425G ▮▮▮
Incoming call · SIM 1 (Business)
PS
Priya S.
+91 98••• ••210
Last remark · 2 days ago
Wants a quote for 50 units. Call back after 6 pm.
Follow-up due today 6:00 PM
- Calls3
- WhatsApp2
- Remarks4
Open full lead record ›
How do you manage leads that come from IndiaMART?
IndiaMART lead management means moving each buyer enquiry from the marketplace into a list your sales team actually works, then calling, chasing and recording what happened. NLCaller is a call management app for Indian sellers that keeps IndiaMART as a built-in lead source tag, so those enquiries never blur into walk-ins or Facebook leads. NLCaller has no official link with IndiaMART and never signs in to your seller account. Enquiries reach the app in ways you control instead: import any Excel or CSV file of enquiries you hold, share a downloaded file straight into the import screen, keep a Google Sheet that the app checks on a schedule, or connect a REST API source if your business has one it can map. Once inside, each enquiry rings with its status and latest remark on screen. Billing checked in October 2026: an annual seat equals ₹162 monthly per user, GST extra, and a 3-day trial comes first.
Sellers who treat the marketplace as one channel among several can read the wider picture on the lead management app page. The same tag approach covers directory enquiries too, explained under JustDial lead management.
Which NLCaller features help a seller handle IndiaMART enquiries?
These are the parts of the app a B2B seller touches most once marketplace enquiries start arriving every day.
| Feature | What it does | Best for |
|---|---|---|
| IndiaMART source tag | Flags leads that came off the marketplace, keeping their count separate from other channels | Owners judging what the listing brings in |
| Google Sheet source | Reads new rows from a sheet in the background on a schedule and turns them into leads | Sellers who already paste enquiries into a shared sheet |
| File import with share | Takes Excel, CSV or JSON files, including one shared from mail, WhatsApp or the browser | Teams working from a downloaded enquiry list |
| Products on the lead | Pins the item asked about and the buyer's stated need onto the enquiry | Manufacturers and traders with a long catalogue |
| Auto dialer on the list | Rings each imported enquiry one after another, hands-free | Clearing yesterday's enquiries before noon |
| WhatsApp after the call | Sends a separate message for missed, outgoing and incoming calls | Sending a catalogue link while the buyer still remembers you |
| Lost leads list | Collects enquiries that never turned into an order | A second attempt when prices or stock change |
How do IndiaMART enquiries get into the app?
Pick whichever route fits how your office already handles enquiries. You can use more than one.
- Save them as they ring. When a buyer phones after seeing your listing, the after-call sheet lets you save the number as a lead, choose the IndiaMART tag and set a follow-up in a couple of taps.
- Import a file you already have. Any Excel or CSV list of enquiries becomes its own imported list. Numbers that appear twice are kept once, and country codes get sorted out as it loads.
- Keep a live sheet. If someone copies enquiries into a Google Sheet, connect it once and map its columns to lead fields. The app checks it on a schedule, and the Google Sheets CRM page shows the mapping in detail.
- Map an API source where one exists. A business with its own REST API for enquiries can point NLCaller at it, map the fields and set the country for numbers without a code.
- Work the list. Filter by the IndiaMART tag, then dial the whole list or hand it to teammates as their pending queue.
What helps a B2B seller close more marketplace enquiries?
Buyers on a marketplace often contact several sellers for the same item. Small habits decide who they remember.
- Call first, quote later. A buyer who hears a voice early tends to give the full requirement, which you can dictate straight into the lead by voice.
- Write the remark while the call is fresh. It reappears on the next call, so whoever rings back knows the quantity, the rate discussed and the delivery city.
- Set the follow-up before hanging up. Reminders ring like an alarm even on a locked phone, and you can send WhatsApp when the reminder fires.
- Look at the tag every month. Filtering by source shows how many marketplace enquiries became paid clients compared with referrals or your website.
Sample remarks from sellers who work marketplace enquiries by phone
“We used to copy buyer details onto a register and lose half of them. Now the sheet feeds the app and the enquiry is already a lead when my caller opens it.”
Proprietor, industrial valve trader, Ahmedabad
“Because the product sits on the lead, my staff know if the buyer asked about the steel rack or the plastic crate before they say hello.”
Sales head, storage equipment maker, Rajkot
“The source filter finally told me which enquiries turn into orders. I stopped guessing which channel deserves my time.”
Owner, garment exporter, Tiruppur
Pricing
How much does NLCaller cost?
NLCaller costs ₹162 per user per month on yearly billing or ₹254 on the 3-month plan, plus GST. The Basic Dialer is free forever.
3 months
₹254per user per month + GST
Billed ₹762 per user every 3 months · $13 outside India
- Every feature in the app
- Leads, auto dialer, reminders and WhatsApp CRM
- Team features, attendance and web dashboard
36% less per month
Yearly
₹162per user per month + GST
Billed ₹1,944 per user per year · $25 outside India
- Every feature in the app
- Leads, auto dialer, reminders and WhatsApp CRM
- Team features, attendance and web dashboard
Prices per user. GST added for India. Outside India, prices are in US dollars per user per billing period. The free trial opens every paid feature for 3 days. Prices checked 3 October 2026.
When is NLCaller not the right IndiaMART tool?
It manages enquiries once they are with you. Look elsewhere if:
- You want software that logs in to your seller account and pulls enquiries on its own. NLCaller has no official IndiaMART integration; it relies on files, a Google Sheet or a REST API source your business already controls.
- Every enquiry has to turn into a formal quotation or invoice inside the same tool. NLCaller does not produce quotations, invoices or accounts.
- Your follow-up runs mainly on email. The app works through phone calls and WhatsApp, with no email campaigns.
Questions people ask
How to get leads from IndiaMART into a CRM?
Marketplaces like IndiaMART pass buyer enquiries to the sellers listed there. To work them in NLCaller, save callers as they ring, import an Excel or CSV list, share a downloaded file into the import screen, or keep the enquiries in a Google Sheet that the app checks on a schedule.
What is the best IndiaMART lead management app for a phone-based sales team?
The best IndiaMART lead management app for a team that closes on calls is NLCaller, because tagging, calling, remarks, reminders and conversion to a paid client all happen in the phone's own dialer.
Does NLCaller connect directly to my IndiaMART seller account?
No. There is no official integration or automatic sync with IndiaMART. Enquiries arrive through files, a live Google Sheet, a call you save, or a REST API source your business can map.
Which CRM suits B2B lead management for small sellers?
NLCaller is a telecalling CRM that suits small B2B sellers who sell by phone: each enquiry carries its source tag, products and requirement, and moves through statuses you name yourself.
Is there a free CRM for marketplace leads?
The Basic Dialer is free with no end date and covers calling, after-call WhatsApp and call analytics. Lead records, imports, reminders and team queues belong to the paid plan, which you can test for 3 days without paying.
What does a lead manager do with marketplace enquiries?
A lead manager makes sure every enquiry is called, given an owner and followed up until it buys or drops out. In NLCaller that person assigns leads into each caller's queue and watches team call logs from the owner account.
Related pages
How this page was made: drafted with AI assistance from NLCaller's documented features, Google search research and dated public sources.
Ring your next marketplace buyer from the app
Ping us on WhatsApp for NLCaller, add a single list of buyer enquiries and test it for 3 days with nothing locked.
Get the app on WhatsApp