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Google Sheets CRM
A Google Sheets CRM that turns new rows into leads you call
NLCaller reads your Google Sheet on a schedule and turns each new row into a lead with mapped fields, ready to call from the phone.
10:425G ▮▮▮
Call log
AllMissedPaid clientsLost leadsSpam
- Priya S.Lead · Interested10:41
- Gupta TradersPaid client · renews in 5 days10:12
- Rakesh M.Lead · Follow-up today9:58
- +91 80••• ••451Reported as spam by other users9:40
- Neha K.Lead · Quote sent9:21
- Arjun P.New lead · JustDial9:05
Missed call · Gupta TradersCall backWhatsApp
Can you use Google Sheets as a CRM?
Google Sheets can serve as a basic CRM while you have a few dozen leads, but a spreadsheet cannot ring a phone, remind a salesperson at four in the afternoon or tell you who is calling. NLCaller is a telecalling CRM app that keeps the sheet as the place leads land and moves the calling work onto the phone. Connect a sheet as a live lead source and the app checks it in the background on a schedule, so every new row becomes a lead without anyone copying it across. You map each column to a built-in or custom field and choose a country for that source, which sorts out numbers typed without a code. Rows the app cannot use are listed with the exact reason they were skipped, and you can open valid and invalid rows as lead cards to clear away test entries. As of October 2026 a seat billed every three months costs ₹762 (₹254 a month) plus GST; the annual seat is cheaper per month.
Teams still running everything inside a spreadsheet can compare the two approaches with the lead tracking Excel template guide.
How do you set up lead import from Google Sheets?
Setting up a sheet source is a one-time job. After that the app keeps checking it without you.
- Add the sheet as a source. Choose a Google Sheet as a new auto-import source in NLCaller and give it a name your team will recognise, such as the campaign or the form it comes from.
- Match columns to fields. Point each column at a lead field: name, phone, city, product, or any custom field you have created for your business.
- Set the country. Pick the country for this source so a ten-digit number without +91 is still read correctly. Different sources can use different countries.
- Check the first pull. Open the valid and invalid rows as lead cards. Remove dummy rows someone typed while testing, and read the reason beside any skipped row.
- Let the schedule run. From now on, new rows are picked up in the background. Each sheet also becomes its own list you can filter, dial or delete without touching other leads.
What does a Google Sheet source do inside NLCaller?
Every setting below applies per source, so a website sheet and an ads sheet can behave differently.
| Feature | What it does | Best for |
|---|---|---|
| Scheduled auto-import | Checks the sheet in the background and adds rows that were not there before | Forms and ad responses that keep filling a sheet |
| Column mapping | Sends each column to a built-in or custom lead field | Sheets laid out by different people over time |
| Country per source | Reads numbers using the country you set for that sheet | Mixing Indian enquiries with overseas ones |
| Skipped rows with reasons | Lists every row left out and says exactly why | Fixing a broken column before leads go missing |
| Valid and invalid row view | Shows the source's rows as lead cards and lets you remove test data | Cleaning up after a new form goes live |
| Duplicate handling | Drops repeated numbers and sorts country codes during import | Sheets where the same person submits twice |
| Bulk WhatsApp to a sheet source | Sends one campaign to the people in that Google Sheet | Welcoming everyone who filled this week's form |
What happens to a sheet lead after it is imported?
The sheet stays as it is. The working copy of each lead lives in NLCaller, where the team actually calls.
- It can be called straight away, from the phone or by clicking the number in Chrome on a computer, or the whole sheet list can go to the auto dialer as one hands-free session.
- In the Web CRM, live sheet sources can share new leads among your callers with round robin lead distribution, so no one person collects every row.
- Its status, remarks and follow-ups are kept on the lead, with status changes made on the web shown in the same history.
- If your form responses come from Facebook or Instagram ads and land in a sheet, tag the source accordingly and compare which campaign brought paying clients.
- You can still send the whole list a message using the bulk WhatsApp sender, either one by one from your phone or as an API campaign.
Sample notes from teams whose leads start life in a spreadsheet
“Our admission form fills a sheet all day. My counsellors no longer wait for someone to forward it, because the rows show up on their phones as leads.”
Admissions head, nursing college, Bhopal
“The skipped-row list pointed straight at a badly set up form field. We fixed the form instead of finding out weeks later.”
Marketing executive, home loan agency, Pune
“I kept my sheet because the accountant likes it. The calling and follow-ups simply moved into the app.”
Founder, modular kitchen company, Coimbatore
Pricing
How much does NLCaller cost?
NLCaller costs ₹162 per user per month on yearly billing or ₹254 on the 3-month plan, plus GST. The Basic Dialer is free forever.
3 months
₹254per user per month + GST
Billed ₹762 per user every 3 months · $13 outside India
- Every feature in the app
- Leads, auto dialer, reminders and WhatsApp CRM
- Team features, attendance and web dashboard
36% less per month
Yearly
₹162per user per month + GST
Billed ₹1,944 per user per year · $25 outside India
- Every feature in the app
- Leads, auto dialer, reminders and WhatsApp CRM
- Team features, attendance and web dashboard
Prices per user. GST added for India. Outside India, prices are in US dollars per user per billing period. The free trial opens every paid feature for 3 days. Prices checked 3 October 2026.
When is a Google Sheets setup with NLCaller the wrong choice?
The sheet feeds leads in; it is not edited back by the app. Consider something else if:
- You want the Google Sheet itself to stay the place where everyone edits leads. In NLCaller the sheet is a source: rows flow into the app, the team works them there, and CSV export gives you a copy when you need one.
- Your process runs on email sequences triggered from the sheet. NLCaller sends WhatsApp messages and makes calls, not marketing emails.
- You need invoices or quotations generated from each row. Those are outside what NLCaller does.
Questions people ask
What is the best Google Sheets CRM for a team that calls its leads?
For a team whose leads arrive in a sheet and close over the phone, the best Google Sheets CRM is NLCaller, because it picks up new rows on a schedule and puts them in the phone's dialer with reminders and remarks.
Does Google have a CRM tool?
Many small businesses build their own CRM from Google Forms, Sheets and Contacts. NLCaller is a telecalling CRM app that works on top of such a sheet: it imports the rows and adds calling, follow-ups and WhatsApp on the phone.
Is lead import from Google Sheets automatic?
Yes, once the sheet is connected as a source. NLCaller checks it in the background on a schedule and adds new rows as leads using the column mapping you set.
Can you create a CRM in Excel instead?
You can track leads in Excel, and NLCaller imports Excel, CSV and JSON files too. A file import is a one-off snapshot, though, while a Google Sheet source keeps checking for new rows.
How do I get Meta lead form responses into the app?
Send the form responses into a Google Sheet using whichever method your ad setup supports, then connect that sheet in NLCaller. The app treats it like any other live sheet source.
Why was a row in my sheet not imported?
NLCaller lists each skipped row together with the exact reason it was left out, so you can correct the sheet and let the next scheduled check pick it up.
Related pages
How this page was made: drafted with AI assistance from NLCaller's documented features, Google search research and dated public sources.
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