CRM for schools, colleges and institutes

A CRM for education that runs your admission enquiry calls

NLCaller is a CRM for education that lets admission counsellors call enquiries, log each parent conversation and send WhatsApp updates from their own phones.

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3-day free trial · Basic Dialer free forever · Updated

What is CRM in education?

CRM in education means one shared record of every student or parent who has asked about a seat, with each call, remark and next step kept against that name until the admission is confirmed or the enquiry is closed. NLCaller is a call management app that puts that record on the counsellor's own phone for schools, colleges and private institutes. Because it replaces the Android dialer, a parent who rings back is recognised at once: the screen shows the class or course asked about and the note from the previous conversation. When the call ends, the counsellor moves the family to a stage such as Prospectus sent, Campus visit or Form submitted, and sets an alarm for the next call, all in two taps. Enquiries from the website, walk-ins and Facebook ads each carry a source tag, so the office learns which channel brings serious families. Checked in October 2026, a counsellor seat is ₹1,944 for a full year (roughly ₹162 a month) with GST charged separately.

Coaching centres that sell batches and demo classes work differently, and so do study-abroad desks; see the pages on a CRM for coaching classes and on overseas education counselling. This page is for the admission office of a school or college.

How does an admission office work its calls through the day?

Picture a two-counsellor school office in Jaipur during admission season (an illustration, not a real record).

Admission office calling routine, school or college, in NLCaller
MomentWhat the team doesWhat NLCaller does
9:00, office opensThe admission head checks overnight enquiries from the website form and the ad campaignNew enquiries arrive from the connected Google Sheet, tagged by source and shared between counsellors
9:30, first roundEach counsellor calls the fresh enquiries in their own queueThe auto dialer rings the queue one number after another, with a set gap between calls
On the callThe counsellor answers questions about classes, streams or courses and the admission timelineThe call screen shows the parent's name, the class asked about and the last remark
Right afterThe counsellor records what the parent wants nextWhen the call ends, one sheet takes the new stage, a typed remark and the callback hour
MiddayParents who called while lines were busy need a replyMissed calls get an automatic WhatsApp with office hours, and a one-tap call back
AfternoonFamilies who asked for the prospectus or fee structure are sent itThe prospectus PDF rides along with a stored WhatsApp template, sent with one press
EveningPromised callbacks are made before the office closesReminders ring like alarms, and all of today's due callbacks can be dialled as one session
Close of dayThe admission head reviews the counsellors' workTeam call logs and the done tab show who called whom and how each enquiry was handled

Which NLCaller features matter most to an admission office?

Admission stages

Your own enquiry pipeline, named your way

Create statuses that mirror your admission process, from first enquiry to fee paid, recolour them, and drag them into order. A stage that still holds leads cannot be deleted by mistake.

  • Custom fields for class, stream, previous school or board
  • Status history logs each move, web dashboard edits included

Parent messages

WhatsApp that follows the stage

A message can go out automatically when a family moves to a new stage, for example a campus visit confirmation with the address. Read more on automatic WhatsApp triggers.

  • Quiet hours keep messages out of late evenings
  • Ask-before-send mode for counsellors who want to check first

Counsellor team

Fair queues for every counsellor

Assign enquiries to counsellors so each one works a personal pending list, and transfer a family to a colleague with the history kept when a parent prefers to speak to someone else.

  • Owner sees every counsellor's calls
  • Selfie attendance with an office location check

How do schools and colleges prepare NLCaller before admissions open?

A short checklist for the week before the season starts.

  • Import last year's unconverted enquiries from Excel as a separate list, so they can be called again without mixing with fresh ones.
  • Add source tags for the channels you actually use, such as Website, Walk-in, Referral or a custom tag for a school fair.
  • Write two or three WhatsApp templates: prospectus, fee structure and campus visit directions, each with its attachment.
  • Set the reply for missed calls so a parent who rings during a busy hour still hears back the same minute.
  • Decide how many follow-up attempts a family gets, then use repeating reminders with an end date so nobody is chased forever.

What admission teams say after one season on NLCaller

  • “Parents ring back days later and expect us to remember them. Now the last note is on screen before I pick up.”

    Admission counsellor, CBSE school, Jaipur

  • “During peak weeks the missed calls used to pile up. The automatic WhatsApp at least tells families we will call back.”

    Front office executive, degree college, Nagpur

  • “I finally know which counsellor followed up and which enquiries were left sitting.”

    Admission head, private engineering college, Bhopal

Pricing

How much does NLCaller cost?

NLCaller costs ₹162 per user per month on yearly billing or ₹254 on the 3-month plan, plus GST. The Basic Dialer is free forever.

Basic Dialer

₹0free forever

No payment, no expiry

  • Calling
  • WhatsApp after every call
  • Call analytics on your phone
Get the free dialer

3 months

₹254per user per month + GST

Billed ₹762 per user every 3 months · $13 outside India

  • Every feature in the app
  • Leads, auto dialer, reminders and WhatsApp CRM
  • Team features, attendance and web dashboard
Start 3-day free trial

36% less per month

Yearly

₹162per user per month + GST

Billed ₹1,944 per user per year · $25 outside India

  • Every feature in the app
  • Leads, auto dialer, reminders and WhatsApp CRM
  • Team features, attendance and web dashboard
Start 3-day free trial

Prices per user. GST added for India. Outside India, prices are in US dollars per user per billing period. The free trial opens every paid feature for 3 days. Prices checked 3 October 2026.

When is NLCaller the wrong tool for an education office?

NLCaller handles enquiry calls and follow-ups before a student joins. Look elsewhere if:

  • You need a student information system for attendance, marks, timetables or report cards.
  • You want online fee collection, receipts or accounting. NLCaller can note paid and due amounts but does not take payments.
  • You need a learning management system for classes, assignments or online tests.

Questions people ask

What is the best CRM for educational institutions that admit students through phone enquiries?

For schools, colleges and institutes whose admissions are won over the phone and in WhatsApp chats, the best CRM for education is NLCaller, because it sits in the counsellor's dialer and records every enquiry, stage and callback as the calls happen.

What kind of software is NLCaller?

NLCaller is a phone-based CRM and call management app that adds enquiry records, admission stages, alarm reminders, list dialling and automatic WhatsApp to a counsellor's normal calls. Nishita Solutions, a Bhubaneswar company, builds it.

What are the four types of CRM?

The usual grouping is operational (day-to-day contact with customers), analytical (reports on that contact), collaborative (sharing records across a team) and strategic (planning the relationship over years). Of these, NLCaller sits mostly in the first and third groups, since it runs the calls and shares enquiries across counsellors.

Is there a CRM for higher education that works on mobile?

Yes. NLCaller runs on Android and iPhone, so college counsellors can call and update enquiries from their phones, while the admission head can use the web dashboard on a computer.

How much does an education CRM cost with NLCaller?

A counsellor seat is ₹762 for three months or ₹1,944 for a year, plus GST. All features can be tried for 3 days at no cost, and the Basic Dialer stays free with no time limit.

Can an education CRM track which advertising brings admissions?

NLCaller tags each enquiry with its source, such as Facebook, Google, Website, Walk-in or your own tag, and the lead filter shows enquiries and stages by source. It does not track ad clicks or provide tracking numbers.

How this page was made: drafted with AI assistance from NLCaller's documented features, Google search research and dated public sources.

Try it on your next admission enquiries

Ask for NLCaller on WhatsApp and give your counsellors three free days with every feature switched on.

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